Boston Magazine relies on InnoScale's Public Cloud

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Posted by CloudWeb, 07-19-2013, 03:22 PM
50 Million page hits in 9 hours? 6000% increase in traffic? No problem. Boston Magazine relies on Cloud Web, a Division of InnoScale and its Public Cloud during a widespread, multinational news release.

Can your hosting provider sustain traffic of over 50 million page views in 9 hours with a sustained peak traffic of over 600Mbps? We can. said Kris Wandall, InnoScales Account Manager for Boston Magazine.

On Thursday, Boston Magazine published an exclusive article containing never before seen photos of the capture of Boston bombing suspect, Dzhokar Tsarnaev. The photos were leaked by Massachusetts State Police Sgt. Sean Murphy in response to the recent Rolling Stones cover featuring the alleged bomber.

The release of the exclusive photos caused the article to become instantly viral with multinational news covering the story and creating an unprecedented amount of website traffic.

With little to no notice, bostonmagazine.com peaked to over 60 times its normal peak traffic. Through advanced Cloud hosting technologies with custom CDN integration, and near limitless vertically scalable public cloud technology, InnoScale was easily able to handle the huge increase in traffic and keep bostonmagazine.com online.

Lewis George, InnoScale's Director of Technology stated,

Within minutes of seeing huge reports of increased traffic in bostonmagazine.com we were able to respond and optimize our public cloud to accommodate the additional visitors. InnoScale was not privy to the exclusivity of the story that Boston Magazine was releasing and how much traffic it would actually generate until about 5 minutes after it went live.

Lewis and his dedicated support staff worked throughout the night to ensure Boston Magazines website was optimized and could handle the unexpected amount of site hits. It is still generating upwards of 50 thousand page requests per second as the story spreads and the system is performing flawlessly thanks to InnoScale's advanced technology and the high level expertise of the support staff.

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